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Consulting / Marketing / Non-Profit / Small Business

10 Reasons Your Non-Profit or Small Business Needs a Messaging Audit

January 15, 2025

 

In today’s fast-paced digital world, your message matters more than ever. Whether you’re running a small business or leading a non-profit, the way you communicate can make or break your success. A messaging audit ensures your marketing and communications efforts are clear, consistent, and impactful. But why exactly should you conduct one? Here are 10 compelling reasons:

1. Clarify Your Message

Can a stranger identify what your organization does and why they should care within three seconds of visiting your website or social media? If not, it’s time to refine your messaging. A clear message builds trust and drives action.

2. Set Goals and Optimize Strategy

Are your marketing efforts aligned with your organizational goals? A messaging audit helps you evaluate whether you’re using the right platforms and tools to achieve your objectives.

3. Analyze Competitors

Understanding your competitors is key to standing out. An audit compares your audience size, post frequency, and content performance to reveal areas for growth and differentiation.

4. Strengthen Brand Consistency

Does your logo, color palette, and tone of voice align across all platforms? Consistency fosters recognition and trust, making your brand memorable to your audience.

5. Enhance Market Research

An audit uses tools like Google Analytics and SEO strategies to ensure you’re reaching the right audience with the right message. Knowing your audience is critical to creating content that resonates.

6. Improve Social Media and Website Engagement

Are your social media bios clear and aligned? Is your website user-friendly and “binge-worthy”? A messaging audit ensures every touchpoint is engaging and easy to navigate.

7. Ensure Accessibility

Does your website have broken links? Is your website accessible to those who may use alternate technology (in other words, are your photos using alt text)?

8. Increase Donor and Client Conversions

For non-profits, it’s essential that your donation button is easy to find and conveys urgency. For small businesses, calls-to-action should be clear and compelling so you can make more money. An audit ensures these elements are optimized.

9. Evaluate Content Performance

Is your storytelling framework strong? Are your posts engaging your audience? By reviewing content performance, a messaging audit helps refine your approach for maximum impact.

10. Prepare for the Future

A messaging audit isn’t just about fixing what’s broken—it’s about setting the stage for future success. Defining KPIs, creating evaluation plans, and assigning ownership ensures sustainable, impactful marketing efforts.

How the Messaging Snapshot Plan Can Help

Our Messaging Snapshot Plan takes the guesswork out of your marketing and communications efforts. Here’s what it covers:

  • Planning & Strategy
  • Competitive Analysis
  • Brand Consistency
  • Engagement:
  • Website Performance

These are just a few of the areas we address to ensure your message is clear, consistent, and compelling.

Ready to Optimize Your Marketing?

Don’t let an unclear message hold you back. A messaging audit can transform how your audience perceives and interacts with your organization. Contact me today to schedule your complimentary consultation call to discuss how we can work together to craft your better messaging.

 

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  • On the blog this week: Donors are literally telling you what they need to stay engaged. Are you listening? 1️⃣ How to Communicate Donor Impact 2️⃣ How to Turn Donors into Social Media Ambassadors 🔗 Head to the link in bio and start giving your donors what they actually need. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits.
  • Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
  • 🚨 Half of your donors are just waiting for an invite to be your biggest online cheerleaders. Maybe it’s time to ask them. 📣 WEIGH IN: Tag a nonprofit that does this really well! 📲 If you need help with your marketing strategy, drop a line or DM and we’ll get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses. (source: Nonprofit Tech for Good)
  • It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
  • Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
  • Drop an emoji below if you get the bag reference. 🙋🏼‍♀️ For those of you who work from various places, you’re probably carrying around a mobile office in your bag too. 📣 WEIGH IN: what’s the one tech item you won’t leave home without? ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits. (Also, apologies to my mom who is probably embarrassed that I have a bag like this.)
On the blog this week: Donors are literally telling you what they need to stay engaged. Are you listening? 1️⃣ How to Communicate Donor Impact 2️⃣ How to Turn Donors into Social Media Ambassadors 🔗 Head to the link in bio and start giving your donors what they actually need. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits.
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On the blog this week: Donors are literally telling you what they need to stay engaged. Are you listening? 1️⃣ How to Communicate Donor Impact 2️⃣ How to Turn Donors into Social Media Ambassadors 🔗 Head to the link in bio and start giving your donors what they actually need. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits.
7 days ago
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1/6
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
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Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
1 week ago
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2/6
@mollykwhiteheadco
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•
Follow
🚨 Half of your donors are just waiting for an invite to be your biggest online cheerleaders. Maybe it’s time to ask them. 📣 WEIGH IN: Tag a nonprofit that does this really well! 📲 If you need help with your marketing strategy, drop a line or DM and we’ll get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses. (source: Nonprofit Tech for Good)
1 week ago
View on Instagram |
3/6
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
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It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
1 week ago
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4/6
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
@mollykwhiteheadco
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•
Follow
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
1 week ago
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@mollykwhiteheadco
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Follow
Drop an emoji below if you get the bag reference. 🙋🏼‍♀️ For those of you who work from various places, you’re probably carrying around a mobile office in your bag too. 📣 WEIGH IN: what’s the one tech item you won’t leave home without? ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits. (Also, apologies to my mom who is probably embarrassed that I have a bag like this.)
1 week ago
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6/6

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