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TikTok, Algorithms & Uncertainty: The Smarter Way to Reach Your Audience with an E-Newsletter

February 13, 2025

If TikTok’s recent temporary shutdown taught us anything, it’s this: relying solely on social media to connect with your audience is a risky game. Platforms change, algorithms shift, and sometimes, entire networks disappear overnight. That’s why small businesses and non-profits need a more reliable way to stay in touch with their supporters – and that’s where an e-newsletter comes in.

Social Media Is Borrowed Land

It’s easy to assume that a strong Instagram, Facebook, or TikTok presence is all you need to engage your audience. But here’s the hard truth: you don’t own those platforms. At any moment, your reach can be cut by an algorithm change, an account suspension, or, in TikTok’s case, a complete shutdown.

An e-newsletter, on the other hand, is something you control (at least, more so than you can other platforms). Your email list is yours. No changing algorithms, no third-party interference – just direct access to the people who want to hear from you.

Why an E-Newsletter Is Your Most Valuable Marketing Asset

1️⃣ You Own the List – Unlike social media followers, your email subscribers belong to you.

2️⃣ Better Visibility – Social media posts get buried in endless scrolling. An e-newsletter lands directly in inboxes, increasing the chance your message is actually seen.

3️⃣ More Meaningful Engagement – Email marketing has higher conversion rates than social media. When people open your e-newsletter, they’re actively choosing to engage with your content.

4️⃣ No Algorithm Games – You don’t have to chase trends or fight for attention in an overcrowded feed. Your message is delivered without interference.

How to Get Started with an E-Newsletter

Building an effective e-newsletter doesn’t have to be complicated. Start by collecting emails from your website, social media, and in-person events. Then, create content that provides value, whether that’s expert insights, exclusive offers, or behind-the-scenes updates.

And if you’re not sure where to start? That’s where I come in. Let’s build a marketing strategy that actually works—without the stress of keeping up with every social media trend.

📩 Sign up for my e-newsletter for monthly insights, strategies, and (of course) a little sarcasm.

📅 Want a custom marketing game plan? Book a consultation call today.

 

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  • On the blog this week: Donors are literally telling you what they need to stay engaged. Are you listening? 1️⃣ How to Communicate Donor Impact 2️⃣ How to Turn Donors into Social Media Ambassadors 🔗 Head to the link in bio and start giving your donors what they actually need. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits.
  • Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
  • 🚨 Half of your donors are just waiting for an invite to be your biggest online cheerleaders. Maybe it’s time to ask them. 📣 WEIGH IN: Tag a nonprofit that does this really well! 📲 If you need help with your marketing strategy, drop a line or DM and we’ll get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses. (source: Nonprofit Tech for Good)
  • It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
  • Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
  • Drop an emoji below if you get the bag reference. 🙋🏼‍♀️ For those of you who work from various places, you’re probably carrying around a mobile office in your bag too. 📣 WEIGH IN: what’s the one tech item you won’t leave home without? ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits. (Also, apologies to my mom who is probably embarrassed that I have a bag like this.)
On the blog this week: Donors are literally telling you what they need to stay engaged. Are you listening? 1️⃣ How to Communicate Donor Impact 2️⃣ How to Turn Donors into Social Media Ambassadors 🔗 Head to the link in bio and start giving your donors what they actually need. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits.
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On the blog this week: Donors are literally telling you what they need to stay engaged. Are you listening? 1️⃣ How to Communicate Donor Impact 2️⃣ How to Turn Donors into Social Media Ambassadors 🔗 Head to the link in bio and start giving your donors what they actually need. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits.
1 week ago
View on Instagram |
1/6
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
@mollykwhiteheadco
@mollykwhiteheadco
•
Follow
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
1 week ago
View on Instagram |
2/6
@mollykwhiteheadco
@mollykwhiteheadco
•
Follow
🚨 Half of your donors are just waiting for an invite to be your biggest online cheerleaders. Maybe it’s time to ask them. 📣 WEIGH IN: Tag a nonprofit that does this really well! 📲 If you need help with your marketing strategy, drop a line or DM and we’ll get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses. (source: Nonprofit Tech for Good)
1 week ago
View on Instagram |
3/6
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
@mollykwhiteheadco
@mollykwhiteheadco
•
Follow
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
1 week ago
View on Instagram |
4/6
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
@mollykwhiteheadco
@mollykwhiteheadco
•
Follow
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
1 week ago
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5/6
@mollykwhiteheadco
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•
Follow
Drop an emoji below if you get the bag reference. 🙋🏼‍♀️ For those of you who work from various places, you’re probably carrying around a mobile office in your bag too. 📣 WEIGH IN: what’s the one tech item you won’t leave home without? ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits. (Also, apologies to my mom who is probably embarrassed that I have a bag like this.)
1 week ago
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6/6

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