Overwhelmed by marketing? As a small business owner and a former non-profit executive, I get it.
If you’ve ever felt like your marketing is inconsistent, confusing, or just not working, chances are, you’re missing at least one of these four foundational elements.
🎙️ 1. Brand Voice & Storytelling: Why It Matters
Your brand voice is how your audience connects with you. Without a clear and consistent voice, your messaging can feel all over the place, causing confusion instead of engagement.
Questions to Consider:
- Do people instantly understand what you do?
- Does your messaging feel consistent across your website, emails, and social media?
Pro tip: I’m a huge fan of Donald Miller’s Storybrand framework and you should be too.
💻 2. Website & Digital Presence: First Impressions Count
Your website is one of your most important marketing tools, but only if it’s working for you. A confusing or cluttered website can send people away before they even understand what you offer.
Questions to Consider:
- Can visitors immediately understand what you do and how to take action?
- Is your website easy to navigate?
📢 3. Social Media & Content Plan: Consistency is Key
Social media can feel like a full-time job—but it doesn’t have to. The key is having a clear plan and showing up consistently.
Questions to Consider:
- Do you have a mix of content (educational, engaging, promotional)?
- Are you engaging with your audience, or just posting and hoping for the best?
🔑 4. Marketing Action Plan: Your Roadmap for Growth
Without a clear strategy, marketing feels reactive instead of intentional. A strong marketing plan keeps you focused, aligned with your business goals, and helps you make the most of your time and resources.
Questions to Consider:
- Are your marketing efforts helping you meet your business goals?
- Are you tracking what’s working (and what’s not) so you can adjust?
How to Build a Marketing Strategy That Actually Works
If you’re missing one (or more) of these elements, marketing will always feel harder than it needs to be. The good news? With the right strategy, you can simplify and streamline your efforts—so your marketing actually works for you. This is where a marketing coach (that’d be me) can come in to help.
📅 Still not sure where to start? Let’s chat. Book a free 15-minute consultation and let’s find the best strategy for your business.
➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
