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Consulting / Marketing / Non-Profit

Nonprofits, Let’s Talk About a Monthly Giving Program

March 20, 2025

​44% of online donors are enrolled in a monthly giving program. (Source: Nonprofit Tech for Good) That means nearly half of donors are willing to set up automatic, recurring gifts — yet many nonprofits still rely on one-time donations and year-end appeals only.

If that sounds familiar, it’s time for some tough love. ​If your nonprofit doesn’t have a monthly giving program — or worse, if you’re not constantly, actively promoting it – you’re leaving money on the table.​

Why Monthly Giving Matters

Monthly giving = predictable revenue. Predictable revenue = fewer sleepless nights worrying about cash flow. A well-structured recurring giving program can mean the difference between constantly scrambling for funding and confidently planning for the future.​

And yet, many nonprofits — especially small and local ones — aren’t making this a priority. Why?

  • They assume donors won’t sign up.
  • They think it’s too complicated.
  • They forget to ask.

What We Can Learn from Nonprofits with Giving Programs

I don’t bring this up to gain any kind of recognition, but simply to highlight a trend: in my opinion, ​”international” nonprofits seem to do this better than many “local-only” nonprofits.​

My family personally gives monthly to:

These organizations, and organizations like them, have made monthly giving the norm. They don’t just offer it as an option — they make it the obvious, easy choice. They frame recurring donations as a way to provide consistent support to children, families, and communities. Their messaging is clear, their process is easy, and they make donors feel like a vital part of their mission.

How to Fix This for Your Nonprofit

If your organization isn’t prioritizing monthly giving, here’s your action plan:

  1. Make it easy.
  2. Talk about it often.
  3. Frame it as impact-driven.
  4. Celebrate your recurring donors.

Need Help Implementing a Monthly Giving Program?

Implementing a successful monthly giving program can be challenging, but you don’t have to do it alone. At mkw+co, I specialize in helping nonprofits develop and execute effective strategies, which can include the set-up and promotion of recurring donation programs. mkw+co’s expertise can guide you through:

  • Program Design: Crafting a monthly giving program that resonates with your donor base.
  • Technical Setup: Ensuring your donation platforms are user-friendly and optimized for recurring gifts.
  • Marketing Strategies: Developing campaigns that effectively communicate the impact of monthly giving.

Ready to transform your fundraising approach? Contact mkw+co today to learn how I can assist you in building a sustainable monthly giving program that secures predictable revenue and strengthens donor relationships.​

Let’s Make Monthly Giving the Norm

One-time gifts are great, but they won’t necessarily keep your organization running long-term. Monthly giving can. If your nonprofit isn’t offering an easy, clear, and compelling way for donors to commit to ongoing support, you’re making fundraising harder than it needs to be.

So let’s fix that.

About mkw+co

If you don’t make it anywhere else on my website, here’s what you should know. mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.

 

 

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  • On the blog this week: Donors are literally telling you what they need to stay engaged. Are you listening? 1️⃣ How to Communicate Donor Impact 2️⃣ How to Turn Donors into Social Media Ambassadors 🔗 Head to the link in bio and start giving your donors what they actually need. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits.
  • Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
  • 🚨 Half of your donors are just waiting for an invite to be your biggest online cheerleaders. Maybe it’s time to ask them. 📣 WEIGH IN: Tag a nonprofit that does this really well! 📲 If you need help with your marketing strategy, drop a line or DM and we’ll get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses. (source: Nonprofit Tech for Good)
  • It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
  • Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
  • Drop an emoji below if you get the bag reference. 🙋🏼‍♀️ For those of you who work from various places, you’re probably carrying around a mobile office in your bag too. 📣 WEIGH IN: what’s the one tech item you won’t leave home without? ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits. (Also, apologies to my mom who is probably embarrassed that I have a bag like this.)
On the blog this week: Donors are literally telling you what they need to stay engaged. Are you listening? 1️⃣ How to Communicate Donor Impact 2️⃣ How to Turn Donors into Social Media Ambassadors 🔗 Head to the link in bio and start giving your donors what they actually need. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits.
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On the blog this week: Donors are literally telling you what they need to stay engaged. Are you listening? 1️⃣ How to Communicate Donor Impact 2️⃣ How to Turn Donors into Social Media Ambassadors 🔗 Head to the link in bio and start giving your donors what they actually need. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits.
1 week ago
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1/6
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
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Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
1 week ago
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2/6
@mollykwhiteheadco
@mollykwhiteheadco
•
Follow
🚨 Half of your donors are just waiting for an invite to be your biggest online cheerleaders. Maybe it’s time to ask them. 📣 WEIGH IN: Tag a nonprofit that does this really well! 📲 If you need help with your marketing strategy, drop a line or DM and we’ll get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses. (source: Nonprofit Tech for Good)
1 week ago
View on Instagram |
3/6
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
@mollykwhiteheadco
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Follow
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
1 week ago
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Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
@mollykwhiteheadco
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•
Follow
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
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@mollykwhiteheadco
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Drop an emoji below if you get the bag reference. 🙋🏼‍♀️ For those of you who work from various places, you’re probably carrying around a mobile office in your bag too. 📣 WEIGH IN: what’s the one tech item you won’t leave home without? ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits. (Also, apologies to my mom who is probably embarrassed that I have a bag like this.)
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