Let’s talk about a stat that stopped me in my tracks:
Only 3% of nonprofits prioritize PayPal and Venmo donations. Meanwhile, 25% of donors say they prefer to give that way.
(Source: Bloomerang via Nonprofit Tech for Good)
That’s not just a small gap. That’s a giant missed opportunity.
Why does this matter?
Because if someone wants to support your cause and they’re standing there with their phone, ready to send money, and you make it difficult or just don’t make it easy, there’s a good chance they won’t donate.
This isn’t about trends or being flashy. It’s about removing friction. PayPal and Venmo donations are easy, fast, and increasingly expected especially by younger donors, impulse donors, and people giving through social platforms.
Why aren’t more nonprofits using PayPal and Venmo donations?
Let me guess:
- “We don’t have time to set that up.”
- “Our board doesn’t think it’s necessary.”
- “We’ve always used a donation form on our website.”
The problem? Donors don’t care about your backend systems. They care about ease. If the path to donating feels complicated, they will move on.
Here’s the good news
You don’t have to overhaul everything overnight. But if PayPal and Venmo donations aren’t on your radar yet, it’s time to change that. Small shifts like this can have a big impact on donor attraction and retention.
Here’s how I can help
At mkw+co, I work with nonprofits that are stretched thin but want to be smarter, not busier. We’ll look at your current giving experience and find the low-hanging fruit: from how you receive donations to how you thank donors and everything in between.
Your next steps
If this hits home, let’s fix your donor strategy before you miss another gift. Schedule a consult call with mkw+co today.
➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
