Steal These 5 Social Media Hooks for Your Nonprofit

If you know social media is important for your nonprofit, then start here with these 5 simple social media hooks.

Hook #1: Did you know ______?

Example:
Did you know 1 in 4 families in our county are cost-burdened by housing?

Visual idea:
Photo of a home build in progress or a family receiving keys

Hook #2: What no one tells you about ______.

Example:
What no one tells you about economic development:

Visual idea:
Short video or photo of a local business, storefront, or behind-the-scenes meeting

Hook #3: If you care about ______, this is for you.

Example:
If you care about keeping our downtown vibrant, this is for you.

Here are 3 easy ways to support local this week:
• Shop one small business
• Share a post
• Attend an event

Visual idea:
Photos or short clips of downtown businesses, events, or foot traffic

Hook #4: The truth about ______

Example:
The truth about supporting people with disabilities: There’s no one “right” way to do it.

Visual idea:
Photo or short video showing individuals in different settings (work, community, daily life)

Hook #5. A small win that meant everything for ______.

Example:
A small win that meant everything for one of our participants:

Visual idea:
Simple photo or graphic (car, keys, or neutral background) with text overlay sharing the story

Just start.

You don’t need to use all five. Just pick one and try it this week. And try again next week. It’s one of the ways social media will get easier.

Want Help With This?

If you’re not sure how to turn these social media hooks into a strategy for your nonprofit, that’s exactly what I help with. Schedule a complimentary 15-minute call today.

mkw+co is a boutique consulting firm specializing in strategy, marketing, education, and coaching for nonprofits and small businesses.