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from the mkw+co journal

Debunking the Fundraising Myth: Corporate Giving

January 23, 2025

Are you relying too much on corporate sponsorships for your non-profit’s fundraising? While businesses offer significant support, individual donors hold the real power. By 2025, 62.8% of charitable giving is expected to come from individuals and households. Shift your focus to build lasting relationships with passionate supporters. Learn actionable steps to enhance your fundraising strategy and ensure long-term sustainability for your organization. Ready to transform your approach? Let’s explore the possibilities together!

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  • On the blog this week: Donors are literally telling you what they need to stay engaged. Are you listening? 1️⃣ How to Communicate Donor Impact 2️⃣ How to Turn Donors into Social Media Ambassadors 🔗 Head to the link in bio and start giving your donors what they actually need. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits.
  • Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
  • 🚨 Half of your donors are just waiting for an invite to be your biggest online cheerleaders. Maybe it’s time to ask them. 📣 WEIGH IN: Tag a nonprofit that does this really well! 📲 If you need help with your marketing strategy, drop a line or DM and we’ll get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses. (source: Nonprofit Tech for Good)
  • It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
  • Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
  • Drop an emoji below if you get the bag reference. 🙋🏼‍♀️ For those of you who work from various places, you’re probably carrying around a mobile office in your bag too. 📣 WEIGH IN: what’s the one tech item you won’t leave home without? ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits. (Also, apologies to my mom who is probably embarrassed that I have a bag like this.)
On the blog this week: Donors are literally telling you what they need to stay engaged. Are you listening? 1️⃣ How to Communicate Donor Impact 2️⃣ How to Turn Donors into Social Media Ambassadors 🔗 Head to the link in bio and start giving your donors what they actually need. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits.
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On the blog this week: Donors are literally telling you what they need to stay engaged. Are you listening? 1️⃣ How to Communicate Donor Impact 2️⃣ How to Turn Donors into Social Media Ambassadors 🔗 Head to the link in bio and start giving your donors what they actually need. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits.
7 days ago
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1/6
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
@mollykwhiteheadco
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Follow
Nonprofits: Are you making fundraising harder than it needs to be? Your donors want to support you. They want to spread the word. They want to give again. But if they’re confused, uninspired, or out of the loop … they won’t. Let’s make it easy. DM me to get on the right track again. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
1 week ago
View on Instagram |
2/6
@mollykwhiteheadco
@mollykwhiteheadco
•
Follow
🚨 Half of your donors are just waiting for an invite to be your biggest online cheerleaders. Maybe it’s time to ask them. 📣 WEIGH IN: Tag a nonprofit that does this really well! 📲 If you need help with your marketing strategy, drop a line or DM and we’ll get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses. (source: Nonprofit Tech for Good)
1 week ago
View on Instagram |
3/6
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
@mollykwhiteheadco
@mollykwhiteheadco
•
Follow
It was a pleasure to join so many fellow entrepreneurs at the @atlashouseinc event at @p30.indy last week. We talked about marketing basics — specifically how to make an impact with zero budget. Here’s the problem: too many small businesses and nonprofits struggle to get noticed because they think effective marketing requires big spending. In reality, success comes from knowing your audience, following industry leaders, and most importantly, engaging with your community. 💡 The good news: you don’t have to figure this out alone. mkw+co’s marketing coaching package will give you the strategy, tools, and confidence to market smarter, not harder. Let’s turn your audience into actual consumers and donors. 📲 Ready to stop spinning your wheels? Let’s build a strategy that works - and without the fluff. DM me to get started. 🌟 mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for nonprofits and small businesses.
1 week ago
View on Instagram |
4/6
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
@mollykwhiteheadco
@mollykwhiteheadco
•
Follow
Nonprofits and small businesses: You need actual support. Whether it’s strategy, leadership, marketing, or something else entirely, you don’t have to figure it out alone. Swipe through to see how we can work together, then let’s chat. 📩 DM me or leave a comment below to get the conversation started. ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.
1 week ago
View on Instagram |
5/6
@mollykwhiteheadco
@mollykwhiteheadco
•
Follow
Drop an emoji below if you get the bag reference. 🙋🏼‍♀️ For those of you who work from various places, you’re probably carrying around a mobile office in your bag too. 📣 WEIGH IN: what’s the one tech item you won’t leave home without? ➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for small businesses and nonprofits. (Also, apologies to my mom who is probably embarrassed that I have a bag like this.)
1 week ago
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6/6

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