If you were around when Al Gore created the internet, then we need to talk.

I jest. Al Gore didn’t actually create the internet. But if you got the joke, you’re probably around my age, and there’s a good chance your social media strategy needs an update.

For many of us, social media started as a way to broadcast information. We posted updates, promoted events, and shared content like a digital megaphone. But younger audiences? They see things differently.

The Shift: From media to social

Younger generations — Millennials (not the Oregon Trail generation like myself…probably), Gen Z, and the up-and-coming Gen Alpha — aren’t just consuming content; they’re engaging with it. They value:

• Connection – They want real conversations, not just scheduled posts.
• Community – They follow brands and people who cultivate a sense of belonging.
• Authenticity – Highly polished, corporate-speak posts? Not so much. They want real, unfiltered content.

And yet, many of us (myself included) are still treating social media like a traditional marketing channel, a one-way street instead of a two-way conversation.

Are you talking at people or with them?

How often do you post something and just move on? No engagement. No follow-up. No checking in on comments beyond a quick like.

That approach doesn’t work anymore. A successful social media strategy isn’t just about pushing content; it’s about fostering real interactions. It’s about responding thoughtfully, creating conversations, and making people feel like they’re part of something.

So here’s the challenge: how are you adapting?

• Are you making space for real conversations, or just pushing content?
• Are you responding to comments with genuine replies, or just emojis?
• Are you inviting people into your brand story, or just promoting offers?

The world of social media has shifted—are you shifting with it? A strong social media strategy isn’t just about consistency; it’s about connection.

Let’s fix it

This is where I can come in. As part of my marketing coaching package, we can review your strategy, discuss tips and tricks, and even audit your social media to get you on the right track again.

Hear from Brooke, owner of Back in Motion Chiropractic, about her experience working with mkw+co:

Molly helped me change my mindset when it comes to social media. I was afraid of it, but now I feel empowered to use social media as a tool in building my new business.

Schedule your complimentary 15-minute phone call today to get your marketing on the right track again.