Brutal truth: No one is as obsessed with your business or nonprofit as you are.
Hang with me for a second.
You pour your heart, soul, and every waking hour into your business (or nonprofit), so of course, you think what you offer is amazing. But your audience? Probably not yet.
Because here’s the thing:
🔥 People don’t buy products. They buy solutions to their problems.
🔥 People don’t donate to nonprofits. They invest in causes that align with their values.
🔥 If your messaging isn’t crystal clear, your audience will scroll right past you.
What Does That Mean for Your Messaging Strategy?
It means if your messaging is all about you — your product, your mission, your services — you’re missing the mark. Your audience needs to see themselves in your brand.
Here’s what they actually care about:
💡 They don’t care that you sell candles. They care that your candles make their home feel cozy.
💡 They don’t care that you sell coaching. They care that coaching helps them grow their business and reclaim their time.
💡 They don’t care that your nonprofit exists. They care about how your work directly impacts their community or a cause they believe in.
So, How Do You Fix This?
If your messaging isn’t speaking directly to what your audience needs, they’re scrolling right past you.
A few shifts to make:
✅ Talk less about what you do, more about what it does for THEM.
✅ Highlight transformation over features. (What changes for your customer or donor after they work with you?)
✅ Make your messaging strategy painfully clear. Confusion is the fastest way to lose people.
Let’s Make Your Messaging Actually Work
If you’re ready to stop throwing content into the void and start attracting the right people with the right message, I can help.
My Starter Coaching Package is designed for small businesses and nonprofits who need clear, compelling messaging that actually converts.
Schedule your complimentary 15-minute consultation call today to get the process started.
