Stop Making These Marketing Mistakes and Here’s How to Fix Them

Marketing mistakes can be costly for small businesses and non-profits. The problem? Many organizations don’t even realize they’re making them. We’re all begging you — stop making these errors and start marketing smarter. Let’s dive in.

1. Posting the Same Type of Content Every. Single. Time.

If your social media looks the same every day, your audience is bored. Whether you only post graphics, only share updates, or only reshare other people’s content, your marketing isn’t working if it’s repetitive.

💡 Fix It: Mix it up! Use a variety of content types:
✅ Carousels + infographics
✅ Behind-the-scenes or team updates
✅ Video and Reels
✅ Testimonials + client success stories

Marketing is about engagement and storytelling—if your content is predictable, your audience will stop paying attention. And then you also won’t get new followers.

2. Relying on Just One Social Media Platform

If your entire marketing strategy relies on one platform, you’re playing a risky game. Remember when TikTok was banned for a day? Or when Instagram randomly crashed? If you’re only active on one channel, you risk losing your audience overnight.

💡 Fix It: Diversify your presence! You don’t need to be everywhere, but at least have a backup.
✅ Focus on platforms that your audience actually uses.
✅ Build an email list—it’s the only platform you own.
✅ Repurpose content across different channels for efficiency.

3. Not Engaging With Your Audience

Want to know one of the biggest marketing mistakes small businesses make? Posting and disappearing. Social media is a conversation. If people are commenting on your content, and you’re not responding, you’re ignoring potential leads, donors, and customers.

💡 Fix It:
✅ Respond to every comment, even the “Nice post!” ones. (Now, if you’re getting a bazillion comments already, you obviously can’t do that….and you probably don’t need my help either.)
✅ Ask engaging questions in your captions to spark conversations.
✅ Take 5-10 minutes daily to engage with other accounts in your industry.

The algorithm rewards engagement, so if you’re ignoring comments and messages, you’re making marketing harder than it needs to be.

Are You Guilty of These Marketing Mistakes? Let’s Fix Them.

If you saw yourself in one (or more) of these marketing mistakes, you’re not alone. But the sooner you fix these issues, the sooner you’ll start seeing real results.

Let’s get your marketing back on track. Book a 15-minute consult call, and let’s build a strategy that works.

➡️ mkw+co is a boutique consulting firm specializing in strategic planning, executive coaching, marketing, and custom solutions for non-profits and small businesses.